Selling your San Francisco property
Pricing, preparation, marketing and negotiation, led personally by Asher, with a developer's understanding of what a property is worth and why.
- More than 20 years in San Francisco real estate
- Hands-on residential development experience
- Direct representation from first meeting to closing
Asher McInerney, California DRE #01473144. Responsible Broker: Ground Matrix, Inc., California DRE #02041140.
How a sale comes together
Six stages, each handled directly by Asher. The order matters: pricing and preparation decisions made early shape everything buyers see later.
Understanding the property and your goals
Timing, priorities, constraints and what a successful sale means to you, before any recommendation is made.
Pricing and positioning
Recent comparable sales, current competition and a clear view of the most likely buyer, reviewed together before the property is listed.
Preparation
What to repair, what to stage and what to leave alone, judged by cost against the likely effect on price.
Presentation
Professional photography, video and floor plans that show the property accurately and at its best.
Marketing and buyer targeting
MLS exposure, digital campaigns, agent outreach and direct contact with qualified buyers suited to the property.
Offers, negotiation and closing
Reviewing offers on price and terms, negotiating, and coordinating disclosures, inspections and escrow through to closing.
A developer's eye on your property
Before pricing, Asher looks at a property the way a developer would: layout, condition, what it would cost to improve, and what buyers are likely to pay for it.
That shapes practical advice on what to prepare, what to leave alone, and how to position the listing for the right buyer.
- Honest guidance on which improvements are worth making
- Positioning built around the property's real strengths
- A clear explanation of the price, not just a number
A recent San Francisco sale
What sellers ask first
How do you decide on a list price?
From recent comparable sales, the properties a buyer will compare yours with today, the property's condition and the most likely buyer. Asher walks through the reasoning with you before anything is listed.
Should I renovate before selling?
Sometimes, but rarely extensively. Asher's development background helps weigh the cost of each improvement against its likely effect on price. Targeted repairs and presentation often matter more than major work.
How will my property be marketed?
Through the MLS, professional photography, video and floor plans, digital campaigns, agent outreach and direct contact with qualified buyers, shaped around who is most likely to buy your property.
What does it cost to sell?
Real estate commissions are not set by law and are negotiable. Asher discusses fees openly at the first meeting, along with the other typical costs of selling.
Can I sell privately or off-market?
Private and off-market approaches can be discussed. Some are subject to MLS rules on how a property may be marketed, and Asher will explain the trade-offs for your situation.
Will I work with Asher directly?
Yes. Asher represents you personally throughout the sale, as a licensed salesperson with Ground Matrix, Inc. as his responsible broker.
Start with a conversation about your property
No obligation, and no pressure to list. A clear view of where your property stands and what a sale could look like.