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Local representation. International reach.
Asher represents sellers in Paris, Monaco and across the French Riviera with professional presentation, considered pricing, targeted marketing and access to a broader North American and international audience.
This cross-border approach is particularly valuable for properties likely to appeal to American, Canadian and internationally mobile buyers.
Is international exposure right for your property?
It suits some properties more than others. Before any marketing begins, Asher gives you a candid view of who your most likely buyer is, and whether reaching buyers abroad will make a real difference.
What Asher looks at
- Location and access
- How easily a buyer from abroad can reach and use the property
- Character and condition
- How the property will read to a buyer used to American or other international standards
- Pricing
- Where the price sits against comparable local sales
- The likely buyer
- Whether the most probable buyer is local, from elsewhere in France, or international
How your property is marketed
Every element is agreed with you in advance and adapted to the property. Nothing is a fixed package.
Pricing and positioning
A price and a presentation grounded in comparable sales and the property's real strengths.
Photography and video
Professional presentation that shows the property accurately and at its best.
English and French marketing
Listing materials prepared for each audience.
North American and international outreach
Direct presentation to Asher's clients and contacts in the United States and abroad.
Social and digital campaigns
Targeted digital marketing aimed at relevant buyers.
Qualified buyer screening
Confirming a buyer's interest and means before viewings are arranged.
Negotiation and coordination
Offers, negotiation and coordination with the notaire.
Communication through closing
Regular updates, in English or French, through to the final deed.
What to prepare
French law sets out what must be in place before and during a sale. Your notaire confirms the details for your property.
- A written mandateRequired before a property can be marketed. Its terms and fees are set out clearly.
- Technical diagnosticsA file of mandatory diagnostics, including energy performance (DPE), which listings must display.
- Measured surfaceFor apartments in co-ownership, the legally measured Carrez surface.
- Title and ownership documentsThe title deed and, where relevant, co-ownership documents and meeting minutes.
- Plans and permitsPlans, permits and records of work carried out on the property.
A recent France sale
A French transaction is documented here once verified, with the seller's permission.
What owners ask
Can you work alongside my current agency?
It depends on the type of mandate you've signed. A simple mandate allows several agencies; an exclusive mandate does not. Asher will review your situation with you.
How are fees set?
Fees are agreed in writing in the mandate and shown in the listing, as French law requires.
Will my property be marketed in French too?
Yes. Marketing is prepared in both English and French, so local and international buyers are both reached.
Is every property suited to international buyers?
No. Asher will tell you candidly whether international exposure is likely to help, and market accordingly.
Can you help me sell in Monaco?
Yes, working together with locally licensed Monaco professionals.
Do I need to be in France during the sale?
Not necessarily. Viewings, updates and many documents can be handled remotely, and the notaire can arrange signing by power of attorney.
Discuss selling your property
Tell Asher where the property is and where things stand. He'll reply personally, in English or French.